What was the brief?
Under the creative platform ‘Electrolyse your Exercise’, Tommy was asked to transform the existing FitWater key visuals into a striking animation fit for digital out-of-home.
How did we respond?
Using the 2D assets featuring Lucozade’s brand ambassador Anthony Joshua, we created an eye-catching liquid animation that mimicked the role that electrolytes play – enhancing the movement of water around the body.
With this in mind, we incorporated splashes of water that interacted with the 2D assets – bringing the benefits of FitWater to life on screen.