What was the brief?
How do we use innovative technology to make a rom-com stand out against the rest?
How did we respond?
Create a collection of relatable, data-based DOOH ads that speak to people’s existing curiosity. We used location-specific Google Trends data to show the popularity of ex-partner based searches in the area. Boston were more interested in ‘getting back with my ex’ than ‘new dating apps’ and Chicago wanted to know ‘how to win back my ex’ more than a ‘singles night near me’.
The campaign ran across multiple high traffic placements in Chicago, New York, Boston, San Francisco and various US airports. Each placement also included relevant footage from the film to tie the creative back to the movie’s storyline, prompt viewers to watch and encourage them to make that first move. Again.