What was the brief?
Cut through the clutter of Christmas advertising to promote the launch of Netflix’s Bird Box ahead of the film’s release.
How did we respond?
Taking advantage of the mass exodus of the city ahead of the Christmas holiday, we targeted these busy commuter times using digital out-of-home creatives.
Drivers were faced with our topical creative that pushed the tagline ‘Never lose sight of the way home’ – pulling viewers into the film’s narrative.