Netflix / Lost In Space

A Real-World Invasion.

Dynamic / Malaysia / April, 2018
DPAA + Mediapost’s Digital OOH Awards

 

What was the brief?

Through creative innovation in the out-of-home space, drive awareness of the launch of Netflix’s reimagining of the 1960’s series Lost in Space in Malaysia.

How did we respond?

Using real-time weather-activated API we created an out-of-this-world out-of-home campaign in Kuala Lumpur and Genting Highlands. This transformed over 50 digital screens into a spacecraft launch, innovative light show and weather-responsive feed for this ‘unknown planet’.

The award-winning campaign created a multi-level sci-fi experience for consumers, surging brand recall and driving consumers to watch the upcoming show.

AWARDS