Netflix / Mowgli

Bringing the jungle to the city.

Classic and Linear / INDIA, PHILIPPINES & THAILAND / December, 2018

 

What was the brief?

Develop an innovative, immersive experience to promote the launch of Mowgli, Netflix’s darker retelling of Kipling’s famous Jungle Book, across multiple territories in Asia.

How did we respond?

In a Tommy first, we developed an integrated campaign comprised of both classic out-of-home and bespoke digital placements across a number of Asian territories.

Our show-stopping OOH takeover used the stunning global key art and trailers to connect with viewers and boost engagement.