July 29, 2020



We’ve come a long way from dog tongues and rainbow eyes. AR has a long association with modern social media and with the explosion of platforms like TikTok, its capabilities (not to mention its popularity) have grown exponentially.

Often mistaken for simple visual gimmicks, AR has become an essential part of a brand’s marketing, allowing well-considered, customer-first executions to thrive where other forms of comms are immediately skipped. From branded, wearable content to entire worlds on the other side of the screen, AR is an exciting new playground, rich with potential.