26th July 2020

WHAT’S NEXT FOR AR?

by OOH Tommy 

We asked our Head of Tommy Labs, Farhad Agzamov about the future of Augmented Reality and how advances in technology might give rise to greater opportunities…

With augmented reality (AR) expected to reach 3.5 billion users by 2022, the future looks bright when it comes to adaptation by both users and the brands that seek to connect with them.

But what kind of innovations can we look forward to when it comes to expanding the possibilities of augmented reality? What could augmented reality look like in 2022?

I’ll seek to answer these questions by looking at technologies emerging over the next few years. This research will provide a glimpse of AR’s future, specifically new innovations in occlusion and depth estimation, the use of artificial intelligence, and the impact of 5G.

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