Amazon Music / Ed Sheeran

Ed Sheeran's musical soul feels like a butterfly-filled meadow.

Interactive / London

For the launch of Ed Sheeran’s new album ‘=’, Amazon Music commissioned ‘The Equals Listening Experience’, an exclusive, three-day music event that allowed fans to step inside Ed Sheeran’s beautiful music soul. The event, a 360 digitally-enabled meadow with interactive butterflies, took them on a journey of the album’s evolution.