What if something that sounds too good to be true…is actually true?
Netflix had been hella busy in Vietnam. Building on a massive flurry of social activity, they needed our help launching Free Plan in late October 2021.
Slight problem. Massive amounts of scepticism.
Our idea was to capture the genuine emotions of experiencing our Free for the first time. We’d show how local audiences react to hearing about the perks of Netflix Free Plan, and use this energy to persuade others that ‘sounds too good to be true’ can actually be true with Netflix.
And of course, we took over the most iconic buildings in Ho Chi Minh and Hanoi, really making a massive visual impact in introducing the Netflix Free Plan.
But the best bit? Turning our idea into culture.
We collaborated with the incredibly talented Suboi, one of the most skilful and loved rappers in Vietnam. Creating a musical tribute to our redefinition of Free.