Netflix / Blood Red Sky

We let Twitch hijack a plane full of influencers. With vampires.

The Webby Awards 2022 The Drum Awards for Experience FWA 2022

We worked with Netflix to host an exclusive premiere for Blood Red Sky, on a plane, but with a twist to the immersive experience.

This terrifying activation involved wiring the flight up to a multi-camera CCTV stream, from the premiere, so that the Twitch community could “takeover the flight” and vote on what happens next.

Following the screening of the action-horror film, the premiere goers were then immersed in the film’s story with a ‘jump out your seat’ live experience.