Netflix / Blood Red Sky

We let Twitch hijack a plane full of influencers. With vampires.

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The Webby Awards 2022 The Drum Awards for Experience FWA 2022

We worked with Netflix to host an exclusive premiere for Blood Red Sky, on a plane, but with a twist to the immersive experience.

This terrifying activation involved wiring the flight up to a multi-camera CCTV stream, from the premiere, so that the Twitch community could “takeover the flight” and vote on what happens next.

Following the screening of the action-horror film, the premiere goers were then immersed in the film’s story with a ‘jump out your seat’ live experience.

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