What was the brief?
How do we create an out-of-this-world experience that shows off the family-friendly fun of an animated comedy?
How did we respond?
We partnered with Studiocanal to customise bespoke character footage and create eye-catching animation sequences.
Using the revolutionary Epoch screens at Intu Lakeside Shopping Centre, Shaun, Lu-La and friends were launched into outer space. Characters and objects playfully floated by in a near 360° visual experience, providing a delightful attraction for kids and adults alike.
Delivering 6.7 million impacts across two weeks, we maximised the platform’s full-motion video and audio technology to give shoppers a close encounter of the ‘herd’ kind.