TOMMY SCOOPS 3 AWARDS AT THE MEDIAPOST DIGITAL OOH AWARDS IN NEW YORK CITY.
17th October 2019, Singapore – Mowgli SkySymphony Lightshow by Tommy was the standout winner at the MediaPost Digital Out Of Home Awards, taking home 3 trophies including the prestigious ‘Best in Show’.
For the release of Mowgli – Netflix’s darker adaptation of Rudyard Kipling’s ‘The Jungle Book’, Netflix took over Resorts World Genting in Malaysia with an immersive SkySymphony Light Show. Conceived from the point of view of Kaa, the jungle’s powerful 100-year-old python, Tommy created a three-minute-long experience across 28 screens and a 4D light show that showcased the vivid detail of the jungles of India. Complete with custom mixed audio for a fully immersive experience, Tommy and Netflix also took over surrounding screens to turn the Resort World Atrium into its very own lush jungle.
The Digital Out of Home Awards honor the most creative, innovative and effective advertisements in digital out-of- home media. It recognizes the best work in out-of- home venues, innovative work by industry sectors and the best uses of the platforms themselves.
Guo-You Chew, Managing Director at Tommy Singapore said:
“Working with Netflix, one of the most innovative brands on the planet, our aim was to deliver a unique and immersive crowd-stopping experience for their audience. This Mowgli DOOH takeover did just that, stopping people in their tracks and creating an experience that they wanted to capture for themselves and share with their peers. We see OOH as a medium to create experiences for brands and generate earned media that all successful campaigns strive to achieve.”