Lucozade Ribena Suntory / Lucozade FitWater

Making a splash with Anthony Joshua.

Linear / UK


What was the brief?

Under the creative platform ‘Electrolyse your Exercise’, Tommy was asked to transform the existing FitWater key visuals into a  striking animation fit for digital out-of-home.

How did we respond?

Using the 2D assets featuring Lucozade’s brand ambassador Anthony Joshua, we created an eye-catching liquid animation that mimicked the role that electrolytes play – enhancing the movement of water around the body.

With this in mind, we incorporated splashes of water that interacted with the 2D assets – bringing the benefits of FitWater to life on screen.