Seiko / Grand Seiko, Prospex, 5 Sports

Targeted. Innovative. Luxury.

Dynamic and Linear / UK / September, 2019
What was the brief?

How do we use innovative technology to amplify the Seiko brand experience whilst targeting consumers that fit the target audience profile for the brand’s most premium product range?

How did we respond?

Partnering with luxury leader Grand Seiko we brought contextual advertising to DOOH, social, and retail.

Utilising Ocean Outdoors pioneering technology at Holland Park Roundabout, three high-visibility screens targeted top of the range vehicles as they passed, serving creative to Grand Seiko’s Premium demographic.

Grand Seiko has broken new ground by becoming the first fine watch brand to use state-of-the-art vehicle detection technology in outdoor advertising.

We then took the campaign messaging directly to consumers, broadcast across Sky television networks, repurposing the creative for social and retail channels across high-traffic areas.