Tesco Mobile / #MakeSomeoneSmile

The power of a winning smile.

Interactive / UK


What was the brief?

Tesco Mobile wanted to bring joy to their customer’s faces over the Christmas period, delivering as many smiles as possible.

How did we respond?

At Christmas, we took to the road with our very own Smilemobile, a mobile digital out-of-home van positioned at sites with high levels of footfall. The fully interactive experience allowed passers-by to win prizes with just a grin – by simply stepping onto the smile emoji and saying ‘cheese’ to play.